By the end of 2005, Chinese people may raise money through friends such as walking fundraising and sold home textiles. If you want to raise money, you may turn to friends, family and colleagues for help.
Today, social media has changed the way of raising funds. With the rise of Facebook, Twitter and other social networking sites, you can raise money for the wider masses for the favorite good. However, I would like to introduce one of Chinese donation social app Wechat.
Companies are active on social networks and want to build better relationships with others by doing charity events. These companies use social media to take a series of methods to engage with nonprofit organizations for customers. It can be clarified by a case that fundraising not only can increasing the companies reputation but also can assist the people who want to help.”Our mission is to make it easy for everyone to do good, and turn social media into a socially responsible place that makes every social networker a philanthropist contributing to global good,” said co-founder, Mia Rajkovic.
Chen (2016) says: In 2014, online charity platforms run by Tencent, Alipay, and Sina contributed to an upsurge in donations totaling more than RMB 100 billion. Though government departments and public charities still made up the majority of recipients, these online platforms accounted for RMB 428 million in donations – an increase of 43 percent from 2013.
On of the social media app, Wechat has a function which is Tencent Charity. It is efficient, convenient and low-cost means of communication to help public organizations to complete small solicitation, and the implementation of the project feedback to the donor, to achieve public welfare closed-loop and establishment of the public sector of the trust chain.WeChat public number can be established public service fund-raising platform, display public projects, feedback project progress. The public number after the opening of WeChat payment, you can introduction the project and donated together to enhance the conversion rate.At the donation page share it to your WeChat friends timeline, the donor click “I want to donate” to complete the donation and share friends circle.For appeal for more people to participate in fundraising. Furthermore, the project page also can generate QR code, promoting the fundraising under online.
Moreover, through the micro-news, timely feedback to the donor project progress, can enhance the donor’s trust in the institutions and platform. During the implementation of public welfare projects, feedback to the donors on the progress of the project. When the project is completed, the donation project of Wechat will be pushed the report and display the use of donations to the donators.
Social media have long – term donation and social communication to everybody.
References list:
1: http://blog.wechat.com/tag/wechat-gives-back/
2: Sijia Chen 02 JAN 2016 Net Savings: How to give money to charity on Wechat https://www.beijing-kids.com/blog/2016/01/02/net-savings-how-to-give-money-to-charity-on-wechat/
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